Move over Google, there’s a new search engine in town! What’s that? SearchMash is Google? Never mind then, scratch that…
It doesn’t make a difference really, stop going to Google.com because that’s not the place to get answers nowadays. SearchMash is, both literally and figuratively speaking, the new Google.
It’s quite a challenge really: how does the Number 1 search engine on the web rewrite its search algorithm and test its effectiveness without hurting its current results and user-experience during the testing process? Sergey Brin and Larry Page seem to have figured it out: create a new search engine, and do your testing there!
SearchMash.com is the evolution of Google, [[GOOG]] and should things go right, what Google will (soon enough) become. It tests a range of new features and methods of bringing information to the users’ fingertips in more ways than immediately obvious to the eyes.
SearchMash was born a couple of months ago, and at first, it was Google.com with a new face. The results were identical, and for those that thought it was a hoax or a scam, the whois results proved otherwise. Since then it has constantly changed, with features and improvements being added and dropped. There is no guarantee that what we review here will make the final product, if such a thing even exists.
Several of the new-found SearchMash qualities are reviewed here, and their impact/accuracy/perfection is analyzed in context with Google, Microsoft, and the web today.
- Improved Algorithm
We’re geeks, this is what matters to people like us. And indeed, SearchMash does feature a new and improved search algorithm to back its results.
- Overhauled Search Interface
Some people don’t like Google’s “too-plain” look – which suits others just fine. SearchMash has a different interface and attempts to compromise between style and simplicity.
- (Really) Related Links
Instead of AdWords on the side, SearchMash features a series of iframes that provide added results and value to your search.
It’s new, it’s cool, but is it worth changing your default search engine or even homepage over to?