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	<title>The NeoSmart Files &#187; Google</title>
	<atom:link href="http://neosmart.net/blog/category/corporate-talk/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://neosmart.net/blog</link>
	<description>Connecting Ideas</description>
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			<item>
		<title>Does it GTK/QT/Win32 Really Matter for Chrome?</title>
		<link>http://neosmart.net/blog/2009/does-it-gtkqtwin32-really-matter-for-chrome/</link>
		<comments>http://neosmart.net/blog/2009/does-it-gtkqtwin32-really-matter-for-chrome/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 17:48:20 +0000</pubDate>
		<dc:creator>Mahmoud Al-Qudsi</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Linux]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Operating Systems]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[GTK]]></category>
		<category><![CDATA[OS X]]></category>
		<category><![CDATA[Qt]]></category>
		<category><![CDATA[User Interface]]></category>
		<category><![CDATA[Web OS]]></category>
		<category><![CDATA[Win32]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/2009/does-it-gtkqtwin32-really-matter-for-chrome/</guid>
		<description><![CDATA[A recent article on OSNews highlights the changes expected to come in Google&#8217;s Chrome 2.0 for Windows and the progress being made on the Linux and OS X fronts for Google&#8217;s new browser.
In the article, Ben Goodger, lead Chrome UI developer, states
[Google avoids] cross platform UI toolkits because while they may offer what superficially appears [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float:right;" src="http://neosmart.net/blog/wp-content/uploads/ImageCache/upload.wikimedia.org/wikipedia/en/thumb/3/35/GoogleChromeLogo.png/128px-GoogleChromeLogo.png" alt="128px-GoogleChromeLogo.png" width="128" height="122" />A recent article <a href="http://osnews.com/story/20980/Linux_Version_of_Chrome_To_Use_Gtk_">on OSNews</a> highlights the changes expected to come in Google&#8217;s Chrome 2.0 for Windows and the progress being made on the Linux and OS X fronts for Google&#8217;s new browser.</p>
<p>In the article, Ben Goodger, lead Chrome UI developer, states</p>
<blockquote><p>[Google avoids] cross platform UI toolkits because while they may offer what superficially appears to be a quick path to native looking UI on a variety of target platforms, once you go a bit deeper it turns out to be a bit more problematic.&#8221; [... Your applications end up] speaking with a foreign accent.</p></blockquote>
<p>But there&#8217;s something we&#8217;re not getting here. Obviously given enough brilliant programmers and a good team lead to keep the different codebases in sync, going with native APIs is the better approach. But the reasons Goodger is offering aren&#8217;t very convincing.</p>
<p><span id="more-658"></span></p>
<p>The problem is&#8230;. Google&#8217;s Chrome for Windows doesn&#8217;t look native. In fact, it&#8217;s about as far from native Win32 as you can get. We had originally explained away the non-win32 looks by assuming it was because Google wanted an interface that was consistent across the different platforms and different at the same time from any of the operating systems native UI toolkits: in line with Google&#8217;s vision of turning the browser into an OS, regardless of the platform beneath.</p>
<p>A non-native UI that looks the same on Mac, Windows, and Linux would be the answer to such a browser OS. It would indicate that Chrome is its own product &#8211; from the codebase to the user experience &#8211; and that to the end user it shouldn&#8217;t matter what OS you&#8217;re on. And that in the future Google could ship a standalone (OS-free) browser that looks like Chrome and acts like Chrome, regardless of the platform beneath?</p>
<p>Otherwise there is no good explanation for the horrendously-different user interface that comes with Chrome. It requires learning the tips &amp; tricks to a whole new UI, and forgetting a number of &#8220;niceties&#8221; you may have been accustomed to (such as pressing the &#8217;spacebar&#8217; to OK pop-up dialogs, etc.).</p>
<p>With the preliminary screenshots of <a href="http://homepage.mac.com/avidrissman/extimgs/st.png">Chrome for Mac</a>, the platform Chrome runs on begins to peek through.</p>
<p>Does this mean that Google&#8217;s <a href="http://googlesystem.blogspot.com/2008/09/google-os-is-actually-browser-google.html">vision of Chrome as its own OS</a> has come to pass &#8211; with Google now content to just launch a cross-platform browser without attempting to lull users away from the platforms they&#8217;ve come to love?</p>
<p>Whatever the case, it&#8217;s sure to be interesting watching and waiting to see what Google has planned for its users. Whether its a cross-platform browser experience that&#8217;s different enough to be the same across all platforms while retaining a feel of the platform or if it&#8217;s paving the way for the OS to come it&#8217;s quite obvious that the gears are now in motion and something big just might happen.</p>
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		<item>
		<title>Google Abandons Standards, Forks OpenID</title>
		<link>http://neosmart.net/blog/2008/google-doesnt-use-openid/</link>
		<comments>http://neosmart.net/blog/2008/google-doesnt-use-openid/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 20:20:40 +0000</pubDate>
		<dc:creator>NeoSmart Technologies</dc:creator>
				<category><![CDATA[Corporate Talk]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[Authentication]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[OAuth]]></category>
		<category><![CDATA[OpenID]]></category>
		<category><![CDATA[Standards]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/2008/google-doesnt-use-openid/</guid>
		<description><![CDATA[A couple of hours ago, the Google Security Team posted an article claiming that Google’s made the switch to OpenID, joining Yahoo! and Microsoft in the ranks OpenID providers.
But it looks like someone may have been a bit to hasty to pull that switch (perhaps itching to get some of the limelight Microsoft has been [...]]]></description>
			<content:encoded><![CDATA[<p>A couple of hours ago, the Google Security Team posted an article <a href="http://google-code-updates.blogspot.com/2008/10/google-moves-towards-single-sign-on.html">claiming that Google’s made the switch to OpenID</a>, joining <a href="http://openid.yahoo.com/">Yahoo!</a> and <a href="http://www.nytimes.com/external/readwriteweb/2008/10/27/27readwriteweb-microsoft_windows_live_openid.html">Microsoft</a> in the ranks OpenID providers.</p>
<p>But it looks like someone may have been a bit to hasty to pull that switch (perhaps itching to get some of <a href="http://news.google.com/news?client=opera&amp;rls=en&amp;sourceid=opera&amp;ie=UTF-8&amp;oe=utf-8&amp;tab=wn&amp;ncl=1263512714&amp;hl=en">the limelight</a> Microsoft has been receiving for adding OpenID to all Live ID accounts just the day before yesterday)… because whatever it is that Google has released support for, it sure as hell isn’t OpenID, as they even so kindly point out <em>in their OpenID <a href="http://code.google.com/apis/accounts/docs/OpenID.html">developer documentation</a></em> (that media outlets certainly won’t be reading):</p>
<blockquote>
<ol>
<li>The web application asks the end user to log in by offering a set of log-in options, including Google. </li>
<li>The user selects the &quot;Sign in with Google&quot; option. </li>
<li>The web application sends a &quot;discovery&quot; request to Google to get information on the Google authentication endpoint. <strong>This is a departure from the process outlined in OpenID 1.0.</strong> [Emphasis added]</li>
<li>Google returns an XRDS document, which contains endpoint address. </li>
<li>The web application sends a login authentication request to the Google endpoint address. </li>
<li>This action redirects the user to a Google Federated Login page.
</p>
</li>
</ol>
</blockquote>
<p>As Google points out, this isn’t OpenID. This is something that Google cooked up that <em>resembles</em> OpenID masquerading as OpenID since that’s what people want to see – and that’s what Microsoft announced just the day before.</p>
<p>It’s not just a “departure” from OpenID, it’s a whole new standard.</p>
<p> <span id="more-651"></span>
<p>With OpenID, the user memorizes a web URI, and provides it to the sites he or she would like to sign in to. The site then POSTs an OpenID request to that URI where the OpenID backend server proceeds to perform the requested authentication.</p>
<p>In Google’s version of the OpenID “standard,” users would enter their @gmail.com email addresses in the OpenID login box on OpenID-enabled sites, who would then detect that a Google email was entered. The server then requests permission from Google to <em>use</em> the OpenID standard in the first place by POSTing an XML document to Google’s “OpenID” servers. If Google decides it’ll accept the request from the server, it’ll return an XML document back to the site in question that contains a link to the <em>actual</em> OpenID URI for the email account in question.</p>
<p>This is shown quite clearly in the following image (courtesy of Google, ironically):</p>
<p><img src="http://code.google.com/apis/accounts/images/OpenIdDiagram.png" /> </p>
<p>As you can see, steps 3 &amp; 4 <strong>are not part of OpenID</strong> and leave Google’s implementation of OpenID, such as it is, incompatible with everyone else.</p>
<p>Google actually mentions this in passing:</p>
<blockquote><p>Starting today, we are providing limited access to an API for an OpenID identity provider <strong>that is based on</strong> the user experience research of the OpenID community. Websites can now allow Google Account users to login to their website by using the OpenID protocol. We hope <strong>the continued evolution of both the technical features of OpenID</strong>, as well as the improvements in user experience. will lead to a solution that can be widely deployed for federated login. <strong>One of the companies using this new service</strong> is www.zoho.com.</p>
</blockquote>
<p>Eric Sachs, author of <a href="http://google-code-updates.blogspot.com/2008/10/google-moves-towards-single-sign-on.html">the blog post in question</a>, doesn’t actually come out and say, but he does come very close.</p>
<p>Basically, Google has rewritten OpenID. Not only is it not exactly the same as the current OpenID protocol, it’s so different that existing OpenID relying parties won’t be able to use it. Only a handful of “partner sites” have been updated to understand Google’s perverted version of the OpenID standard, and anyone else hoping to authenticate via “OpenID” to Google’s servers will need to do the same.</p>
<p>But OpenID is an open, community-based standard. Stabbing them in the back by creating an incompatible standard “based on” the same technology and masquerading under the same name isn’t the way to go. Google may have the best interests of decentralized authentication in mind, and perhaps even the better protocol to boot; but this is no way to prove a point.</p>
<p>OpenID is on tenterhooks as it is, and cannot withstand any more efforts to splinter its adoption. Never mind the fact that almost all the big names adopting OpenID are joining only as providers and not as relying parties (rendering the whole basis of OpenID useless) – now even the provider side of things is chaos.</p>
<p>Thanks, Google. Good to see you’re still doing the whole “Do no evil” thing, the community really appreciates this kind of approach to improving de facto standards and pushing decentralized authentication!</p>
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		<title>Possible Severe Gmail Security Vulnerability (Updated)</title>
		<link>http://neosmart.net/blog/2008/breaking-severe-gmail-security-vulnerability/</link>
		<comments>http://neosmart.net/blog/2008/breaking-severe-gmail-security-vulnerability/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 14:51:18 +0000</pubDate>
		<dc:creator>Mahmoud Al-Qudsi</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Hacking]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[Bugs]]></category>
		<category><![CDATA[Cyberia]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Vulnerability]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/2008/breaking-severe-gmail-security-vulnerability/</guid>
		<description><![CDATA[Gmail may have a serious security vulnerability that can result in the leaking of sensitive private information randomly to people you don’t know, haven’t contacted, and have nothing to do with.
It would seem that between the way Gmail saves and retrieves sessions, existing sessions are authenticated, and views are cached there are one or more [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Gmail may have a serious security vulnerability that can result in the leaking of sensitive private information <em>randomly</em> to people <em>you don’t know, haven’t contacted, and have nothing to do with</em>.</strong></p>
<p>It would seem that between the way Gmail saves and retrieves sessions, existing sessions are authenticated, and views are cached there are one or more loopholes that allow data from a different account (that has nothing to do with yours) to be served instead of the correct data.</p>
<p>I don’t know why, but here’s the how:</p>
<ul>
<li>Firefox 3 opened to Gmail on Ubuntu.</li>
<li>Session accidentally reset with ctrl+alt+bkspc</li>
<li>Upon reboot &amp; restarting of Firefox, Firefox requested the URIs that were previously open before the crash, partially loading data from local cache and the rest dynamically from the web (because of the AJAX portions of the Gmail interface).</li>
</ul>
<p><span id="more-603"></span></p>
<p>The result:</p>
<ul>
<li>Gmail loaded up the email account of a user I’d never contacted before, never heard of, and never knew existed.</li>
<li>I could see the front page of this user’s inbox, including the people he’d recently contacted, the brief summary of all messages, the total number of messages in the inbox, the number of unread messages in other folders, the dates of all correspondences, and a number of contacts (again, none that I have had contact with) in the sidebar.</li>
<li>The number of remaining Gmail invites, the amount of space used, and other status values also reflected this mysterious individual’s account.</li>
<li>I couldn’t browse deeper than the main page of the inbox. Emails couldn’t be opened, nothing past the first 50 correspondences could be seen, and I couldn’t switch to another folder.</li>
<li>Attempts to do any of the above resulted in Gmail’s “Oops… the system encountered a problem (#102) – Retrying in XXs… &lt;Retry Now&gt;”</li>
</ul>
<p>Parts of the Gmail interface contained values pertaining to my own account (for instance, the online status indicator) while others referred to this other individual’s account instead.</p>
<p>It’s very bizarre. I don’t know if it can be readily reproduced, but I&#8217;d imagine if you forced an exit of Firefox 3 and kept on firing it back up at some point or another you&#8217;d see similar behavior. Of course, a deeper analysis of what data Firefox 3 requests from Gmail&#8217;s servers verses what&#8217;s served from the local session cache may yield further information that could possibly be used to actively take advantage of this data leak.</p>
<p>It seems that Firefox requests a cached session complete with cookies and all from the Gmail URI, which in turn loads the Gmail javascript files that are responsible for retrieving the data associated with a particular email account via AJAX. At this point, either the session key is associated with another account and so Gmail retrieves the information assumming the session to be properly authenticated or else the expired session somehow causes Gmail to get data from elsewhere&#8230;</p>
<p><strong>Screenshots of this behavior:</strong></p>
<p>Gmail displaying the other user&#8217;s information:</p>
<p><a href="http://neosmart.net/blog/wp-content/uploads/gmailsecurityleak.png"><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" title="Gmail Security Leak" src="http://neosmart.net/blog/wp-content/uploads/gmailsecurityleak-thumb.png" border="0" alt="Gmail Security Leak" width="244" height="154" /></a></p>
<p>Searching for this user in my own account yields no results:</p>
<p><a href="http://neosmart.net/blog/wp-content/uploads/neverbeforeseen.png"><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" title="Never Before Seen" src="http://neosmart.net/blog/wp-content/uploads/neverbeforeseen-thumb.png" border="0" alt="Never Before Seen" width="244" height="216" /></a></p>
<p><small></small></p>
<p>As we&#8217;ve previously mentioned, NeoSmart Technologies is a big proponent of <a href="http://neosmart.net/blog/2006/an-argument-for-full-disclosure/">Full Disclosure</a>. We&#8217;ve contacted the security department at Google and will post their reply if/when it&#8217;s available. We&#8217;ve also taken what we feel are the appropriate steps in this case with regards to the screenshots above in terms of what&#8217;s been made visible and what&#8217;s been blanked out for privacy concerns.</p>
<p><strong>Update</strong></p>
<p>The Google Security Team sent a reply to our inquiry. According to them, this behavior might be caused by broken ISP proxying, pending further investigation. This post will be further updated as soon as new information becomes available.</p>
<p><strong>Update</strong></p>
<p>Google has confirmed that was the result of an ISP caching/proxing problem, and that it&#8217;s been known to happen. It seems <a href="http://www.arabianbusiness.com/517616-youtube-uae-caching-error-fixed">some ISPs</a> are <a href="http://www.itp.net/news/512232-kuwait-isp-server-problem-reveals-users-confidential-data?ln=en">over zealous</a> in their caching attempts (probably to save some money) &#8211; and you can add Cyberia to that list. Much thanks to Chris Evans of the Google Security Team for his feedback on the issue and prompt responses &#8211; that&#8217;s the way security is supposed to be handled!</p>
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		<item>
		<title>Making Gmail a More Welcoming Experience</title>
		<link>http://neosmart.net/blog/2008/making-gmail-a-more-welcoming-experience/</link>
		<comments>http://neosmart.net/blog/2008/making-gmail-a-more-welcoming-experience/#comments</comments>
		<pubDate>Mon, 19 May 2008 09:02:16 +0000</pubDate>
		<dc:creator>NeoSmart Technologies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Interface]]></category>
		<category><![CDATA[User Interface]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/?p=571</guid>
		<description><![CDATA[It used to be that when you opened your Gmail account you would see a bland, blank page with the text &#8220;Loading&#8230;&#8221; in the upper-right corner of the screen, as you waited for your browser to download the Gmail scripts and to make contact with the mail server to download the list of messages and [...]]]></description>
			<content:encoded><![CDATA[<p>It used to be that when you opened your Gmail account you would see a bland, blank page with the text &#8220;Loading&#8230;&#8221; in the upper-right corner of the screen, as you waited for your browser to download the Gmail scripts and to make contact with the mail server to download the list of messages and other content that appears on the Gmail &#8220;dashboard.&#8221;</p>
<p>We&#8217;ve long felt that Gmail&#8217;s approach was not befitting of the Web 2.0 service with all its sky-blue shades and flashy appearance &#8211; and now it seems that Google&#8217;s felt that way too. </p>
<p>Here&#8217;s the new loading interface&#8230; Subtle, simple, and effective:</p>
<p><em>(Click image to see more changes)</em><br />&nbsp;<a href="http://neosmart.net/blog/wp-content/uploads/improved-gmail.png"><img height="80" alt="Gmail Progress Bar" src="http://neosmart.net/blog/wp-content/uploads/gmail-progress-bar.png" width="367"></a>&nbsp;</p>
<p>After all, first impressions are everything!</p>
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		<title>Bloggers: Boycott Pay-Per-Action!!</title>
		<link>http://neosmart.net/blog/2007/boycott-pay-per-action/</link>
		<comments>http://neosmart.net/blog/2007/boycott-pay-per-action/#comments</comments>
		<pubDate>Wed, 21 Mar 2007 20:22:56 +0000</pubDate>
		<dc:creator>NeoSmart Technologies</dc:creator>
				<category><![CDATA[Blogosphere]]></category>
		<category><![CDATA[Corporate Talk]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[AdSense]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Pay-Per-Action]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/2007/boycott-pay-per-action/</guid>
		<description><![CDATA[If you&#8217;re a blogger or a small-site webmaster, get ready to boycott Google&#8217;s new Pay-Per-Action program. Why? Because you&#8217;ll never get as much money as you do right now with AdSense &#38; Co.
Google calls Pay-Per-Action the &#8220;complement to AdWords,&#8221; but in reality, Pay-Per-Action is an AdWords/AdSense replacement. Look at it from Google&#8217;s point of view: [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re a blogger or a small-site webmaster, get ready to boycott <a href="http://battellemedia.com/archives/002662.php">Google&#8217;s new</a> <a href="http://services.google.com/payperaction/">Pay-Per-Action program</a>. Why? Because you&#8217;ll never get as much money as you do right now with AdSense &amp; Co.</p>
<p>Google calls <a href="http://business2.blogs.com/business2blog/2006/06/google_experime.html">Pay-Per-Action</a> the &#8220;complement to AdWords,&#8221; but in reality, <strong>Pay-Per-Action is an AdWords/AdSense replacement</strong>. Look at it from Google&#8217;s point of view: <a href="http://www.cheatad.com/2006/06/22/adsense-pay-per-action-end-of-click-fraud/">Google claims</a> it loses over a billion dollar&#8217;s <em>in revenue</em> from click-fraud with AdSense. If Google thinks it&#8217;s losing that much money due to click-fraud, and Google sincerely believes that with Pay-Per-Action that loss will no longer exist, they&#8217;d be stupid <em>not</em> to switch over.. Unless of course, bloggers refuse to use their new PPA service.</p>
<p><span id="more-396"></span>
<p>From the bloggers&#8217; point of view: look at the odds. You get several million viewers a day|week|month. Some of them click the ads. You have a CTR rate of around (probably under) 0.5%. Now how many of those 0.5% of your visitors that actually click an ad go through the whole way? How many of them buy the product being advertised? How many sign-up for the subscription on sale? <em>How many go through with the &#8220;action?&#8221;</em></p>
<p>If you answered zero, you&#8217;d be correct. Even <em>if</em> one or two people <em>did</em> buy a product directly as a result of a link on your site, how many of these people will buy it on the spot? When they<em> do</em> want to make the purchase, are they going to go back to your site and make the click from there, or are they going to use a bookmark/URL to make the purchase? After all, <em>if it&#8217;s not a direct referral you won&#8217;t get a single penny.</em></p>
<p>If they find a product they want to buy via a link on your site, and in the remote chance that they buy it on the spot, how much will you get? The product&#8217;s price isn&#8217;t changing, the revenue is simply being split <strong>3-ways</strong> between You, Google, and the company selling the product. Obviously the Company has to make it&#8217;s money, and Google&#8217;s not in it for the Karma&#8230;</p>
<p>The bottom line is, you&#8217;re chances of <strong>making</strong> money just went from near zero (relatively speaking) to zero itself. The <strong>amount<em> of money</em></strong>&nbsp;you make per &#8220;connection&#8221; may increase, but the net amount will almost undoubtedly drop to zero.</p>
<p>Stand up for your rights as a blogger/site-owner to reap the fruits of your toil. Don&#8217;t let Google feel that Pay-Per-Action is their freedom ticket, and don&#8217;t &#8211; whatever you do &#8211; fall for it. After all, it&#8217;s your pocketbook at stake!</p>
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		<item>
		<title>Whatever Happened to MSN&#039;s &#8220;AdSense&#8221; Anyway?</title>
		<link>http://neosmart.net/blog/2006/whatever-happened-to-msns-adsense-anyway/</link>
		<comments>http://neosmart.net/blog/2006/whatever-happened-to-msns-adsense-anyway/#comments</comments>
		<pubDate>Thu, 14 Dec 2006 21:26:21 +0000</pubDate>
		<dc:creator>NeoSmart Technologies</dc:creator>
				<category><![CDATA[Corporate Talk]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[Yahoo!]]></category>
		<category><![CDATA[adCenter]]></category>
		<category><![CDATA[AdSense]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Contextual Ads]]></category>
		<category><![CDATA[MSN]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/archives/301</guid>
		<description><![CDATA[Back when Yahoo! first announced their plans for a pay-per-click advertising program to compete with Google&#8217;s highly-successful AdSense program, Microsoft also expressed interest in the field, and had decided to do likewise following the successful re-launch of its MSN Ads program. MSN Ads is basically AdWords &#8211; context-based pay-per-click ad campaigns directed at advertisers, not [...]]]></description>
			<content:encoded><![CDATA[<p>Back when Yahoo! first announced their plans for a pay-per-click advertising program to compete with Google&#8217;s highly-successful AdSense program, Microsoft also expressed interest in the field, and had decided to do likewise following the successful re-launch of its <a href="http://advertising.msn.com/home/home">MSN Ads program</a>. MSN Ads is basically AdWords &#8211; context-based pay-per-click ad campaigns directed at advertisers, not publishers. However, the adCenter re-launch was months ago (way back in May), and we were originally promised pay-per-click ads for <em>publishers</em> would debut some time in the Summer of &#8216;06.
</p>
<p>It does seem that the idea was scrapped, as a matter of fact, MSN adCenter was &#8220;looking for guinea pigs&#8221; since <a href="http://websearch.about.com/b/a/211215.htm">over a year ago</a>. While some <a href="http://blogsearch.google.com/blogsearch?hl=en&amp;ie=UTF-8&amp;scoring=d&amp;q=msn+contextual+ads&amp;btnG=Search+Blogs">sporadic blog posts</a>&nbsp;on the subject, the only contextual-advertising solution coming out of Microsoft&#8217;s camp any time soon is for advertisers who want in on the <a href="http://live.com/">MSN Live Search</a> ads. It seems that Microsoft has finally decided to stop re-inventing the wheel, and learn from the mistakes of others. Yahoo!&#8217;s own <a href="http://publisher.yahoo.com/">Yahoo! Publisher Network</a> (YPN) <a href="http://www.webmasterworld.com/yahoo_publisher_network/3155924.htm">isn&#8217;t doing too hot</a>, so perhaps that&#8217;s a wise decision in the end.
</p>
<p><span id="more-301"></span></p>
<p>But has Microsoft completely dropped plans for its publisher-side context-driven ad program? <em>That</em> is highly unlikely. While at the moment MSN&#8217;s adCenter can support the demand for ads on its Live Search pages, the fact remains that as demand goes up (and the market saturates), Microsoft is going to need more room to place advertiser&#8217;s ads. In the ad-campaign business, it&#8217;s quantity that matters. Charging more for limited real-estate space on Live Search (simple rules of supply and demand) is only a temporary solution, since what matters most is exposure &#8211; lot&#8217;s of it, and the cheaper the better.
</p>
<p>While Superbowl ads rake in hundreds of millions&nbsp;every year, if the Superbowl were on TV everyday, no one would pay that much &#8211; at least, not for too long. It&#8217;s the same thing with MSN&#8217;s current adCenter model. Sooner or later, they&#8217;ll need to expand it to include content publisher&#8217;s websites and visitors into the equation. The only question is, when will this happen? Microsoft certainly has had its hands full this year, especially with the constant delays of its operating system, and the sudden barage of new software needing immediate attention for release. Now that Vista, Office, and Exchange are out of the picture, maybe Microsoft will take this time to focus on context-based ads and re-analyze what they have.
</p>
<p>The contextual-advertising market is huge. It&#8217;s nowhere near tapped for all it&#8217;s worth, and no matter how hard Google tries, it doesn&#8217;t have the entire market covered. Yahoo! may have bungled things up with their poor &#8220;context-analysis&#8221; and absoloutely dismal customer support/response times, but that doesn&#8217;t mean that only Google can play this game.</p>
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		<title>Does Net-non-Neutrality Already Exist?</title>
		<link>http://neosmart.net/blog/2006/does-net-non-neutrality-already-exist/</link>
		<comments>http://neosmart.net/blog/2006/does-net-non-neutrality-already-exist/#comments</comments>
		<pubDate>Fri, 08 Dec 2006 17:13:20 +0000</pubDate>
		<dc:creator>NeoSmart Technologies</dc:creator>
				<category><![CDATA[Blogosphere]]></category>
		<category><![CDATA[Corporate Talk]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Yahoo!]]></category>
		<category><![CDATA[EarthLink]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Net-Neutrality]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/?p=298</guid>
		<description><![CDATA[Net-Neutrality is without a doubt the biggest techno-political debate of the year. The entire issue has spun out of control since mid-2006, and here on the eve of 2007 it has yet to be resolved. The only question is, has net-neutrality already been destroyed and hacked-to-pieces to a greater extent than anyone thought already existed?

Earlier [...]]]></description>
			<content:encoded><![CDATA[<p>Net-Neutrality is without a doubt the biggest techno-political debate of the year. The entire issue has spun out of control since mid-2006, and here on the eve of 2007 it has yet to be resolved. The only question is, has net-neutrality <em>already</em> been destroyed and hacked-to-pieces to a greater extent than anyone thought already existed?
</p>
<p>Earlier today, Slashdot featured a story on EarthLink’s <a href="http://slashdot.org/articles/06/12/08/1350238.shtml">“random” dropping of email messages</a>. We just concluded a test of our own, and we find the results may not be as random as they seem. In fact, the results point directly to a big spider of sorts, sitting in the middle of all the tubes and picking what goes through and what doesn’t.
</p>
<p>According to EarthLink themselves, <em>“EarthLink&#8217;s mail system has been so overloaded that some users have been missing up to 90 percent of their incoming e-mail.”</em> But what they don&#8217;t mention is, it isn&#8217;t random. As a matter of fact, our tests lead us to believe that EarthLink is indeed prioritizing not only message delivery time but also whether the messages ever get there or not.
</p>
<p><span id="more-298"></span></p>
<p>We sent out 20 email messages from a EarthLink account, and discovered that 100% of them reached an @Gmail.com email, 30% reached a no-name domain, and 100% of them reached an @Yahoo.com email. This <em>could</em> of course be a coincidence, but at a time like this, we don’t think so.
</p>
<p>When a system is under load, generally speaking it (attempts to) deliver messages in the order they were received, and they either go through or they don’t. What makes EarthLink&#8217;s results a bit more interesting is, the messages that went through and those that didn’t have <em>absolutely nothing</em> to do with the physical network routes:
</p>
<p>EarthLink’s mail servers are hosted in New York; Gmail’s are hosted in Mountain View, CA; Yahoo’s servers are in Redwood City, CA; and our no-name servers are in Chicago. Technically speaking, packets sent from New York should arrive in Chicago before they do all the way on the other end of the continent. But of course, our no-name server isn’t on any high-politics list, nor is it loaded with money.
</p>
<p>If “dumb” networks existed, then the packets would have most certainly made it to our server before they reached Gmail’s or Yahoo’s all the way in California. Unless, of course, net-neutrality is no longer just a concept or idea for the future, but something applicable in the here-and-now. If the big names in computing are prioritizing one-another&#8217;s networks to such an extent, we’re in trouble.</p>
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		<title>SearchMash: Google Reborn</title>
		<link>http://neosmart.net/blog/2006/searchmash-google-reborn/</link>
		<comments>http://neosmart.net/blog/2006/searchmash-google-reborn/#comments</comments>
		<pubDate>Sat, 02 Dec 2006 20:20:39 +0000</pubDate>
		<dc:creator>NeoSmart Technologies</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Programming]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[SearchMash]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/archives/295</guid>
		<description><![CDATA[
Move over Google, there&#8217;s a new search engine in town! What&#8217;s that? SearchMash is Google? Never mind then, scratch that&#8230;
  It doesn&#8217;t make a difference really, stop going to Google.com because that&#8217;s not the place to get answers nowadays. SearchMash is, both literally and figuratively speaking, the new Google.

It&#8217;s quite a challenge really: how [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://neosmart.net/gallery/d/3054-1/SearchMash.png" /></p>
<p><strong>Move over Google</strong>, there&#8217;s a new search engine in town! <em>What&#8217;s that? SearchMash <strong>is</strong> Google? Never mind then, scratch that&#8230;</em><br />
  <br />It doesn&#8217;t make a difference really, stop going to Google.com because that&#8217;s <em>not</em> the place to get answers nowadays. <a href="http://searchmash.com/">SearchMash</a> is, both literally and figuratively speaking, the new <a href="http://google.com/">Google</a>.
</p>
<p>It&#8217;s quite a challenge really: how does the&nbsp;Number 1&nbsp;search engine on the web rewrite its search algorithm and test its effectiveness <strong>without</strong> hurting its current results and user-experience during the testing process? Sergey Brin and Larry Page seem to have figured it out: create a new search engine, and do your testing there!
</p>
<p>SearchMash.com is the evolution of Google, [[GOOG]] and should things go right, what Google will (soon enough) become. It tests a range of new features and methods of bringing information to the users&#8217; fingertips in more ways than immediately obvious to the eyes.
</p>
<p><span id="more-295"></span></p>
<p><a href="http://neosmart.net/gallery/v/apps/SearchMash/SearchMash+Home.png.html">SearchMash</a> was born a couple of months ago, and at first, it was Google.com with a new face. The results were identical, and for those that thought it was a hoax or a scam, the <a href="http://whois.domaintools.com/searchmash.com">whois results</a> proved otherwise. Since then it has constantly changed, with features and improvements being added and dropped. There is no guarantee that what we review here will make the final product, if such a thing even exists.
</p>
<p>Several of the new-found SearchMash qualities are reviewed here, and their impact/accuracy/perfection is analyzed in context with Google, Microsoft, and the web today.
</p>
<ol>
<li><strong><a href="http://neosmart.net/blog/archives/295/2">Improved Algorithm</a></strong><br />
  <br />We&#8217;re geeks, this is what matters to people like us. And indeed, SearchMash does feature a new and improved search algorithm to back its results. </li>
<li><strong><a href="http://neosmart.net/blog/archives/295/3">Overhauled Search Interface</a></strong><br />
  <br />Some people don&#8217;t like Google&#8217;s &#8220;too-plain&#8221; look &#8211; which suits others just fine. SearchMash has a different interface and attempts to compromise between style and simplicity. </li>
<li><strong><a href="http://neosmart.net/blog/archives/295/4">(Really) Related Links<br />
  <br /></a></strong>Instead of AdWords on the side, SearchMash features a series of iframes that provide added results and value to your search. </li>
<li><strong><a href="http://neosmart.net/blog/archives/295/5">Conclusion</a></strong><br />
  <br />It&#8217;s new, it&#8217;s cool, but is it worth changing your default search engine or even homepage over to? </li>
</ol>
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		<title>The New &amp; Improved Google Translate</title>
		<link>http://neosmart.net/blog/2006/the-new-improved-google-translate/</link>
		<comments>http://neosmart.net/blog/2006/the-new-improved-google-translate/#comments</comments>
		<pubDate>Wed, 15 Nov 2006 23:46:33 +0000</pubDate>
		<dc:creator>NeoSmart Technologies</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Languages]]></category>
		<category><![CDATA[Translation]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/archives/286</guid>
		<description><![CDATA[Everyone&#8217;s favorite search-engine/social-networking multi-billion dollar corporation is at it again. Following the addition of several new features to the Gmail platform earlier this week, Google has also revamped certain portions of its language tools &#8211; in beta of course. It&#8217;s not available for all languages, nor is it in a place where most casual users [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone&rsquo;s favorite search-engine/social-networking multi-billion dollar corporation is at it again. Following the addition of several new features to the <a href="http://gmail.com/">Gmail platform</a> earlier this week, Google has also revamped certain portions of its <a href="http://translate.google.com/">language tools</a> &ndash; in beta of course. It&rsquo;s not available for all languages, nor is it in a place where most casual users would find it, but Google&rsquo;s newest feature makes online translation of websites and documents a bit more enjoyable.</p>
<p>The trick is &ndash; use the Arabic. About a month ago, Google launched its brand-new (beta) English-to-Arabic and Arabic-to-English translation service, making it the first free online translation tool that actually gives decent results&hellip; of sorts. At any rate, that&rsquo;s another story for another day; right now, it&rsquo;s the (&ldquo;Web 2.0&rdquo;) technology we care about: <strong>Dynamic switching between source and destination languages on a translated webpage.</strong></p>
<p>For instance, here&rsquo;s our &ldquo;<a href="http://neosmart.net/blog/archives/275">WordPress-in-the-Name Issues</a>&rdquo; story from a couple of weeks ago <a href="http://translate.google.com/translate?u=http%3A%2F%2Fneosmart.net%2Fblog%2Farchives%2F275&amp;langpair=en%7Car&amp;hl=en&amp;ie=UTF8">in Arabic</a>; it&rsquo;s ideal because of it&rsquo;s more &ldquo;natural&rdquo; language and glaring lack of code boxes, technospeak, and general all-around esoteric content. If you understand Arabic &ndash; ignore the grammar, it&rsquo;s really bad. If you don&rsquo;t, that&rsquo;s ok, it doesn&rsquo;t matter.</p>
<p><span id="more-286"></span></p>
<p>Most people have grown so used to the Google &ldquo;Frame Bar&rdquo; up at the top, visible when viewing cached content or translated web pages, that they never give it a&nbsp;second thought&hellip; until something unexpected happens. Here&rsquo;s what it says <em>this time</em>:</p>
<p><img alt="Different Text" src="http://neosmart.net/images/reviews/Google/Translate/DifferentText.png" border="0" /></p>
<p>Notice the &ldquo;or mouse over text&hellip;&rdquo; portion <em>that isn&rsquo;t available when viewing it in any other language!</em> What does this do? Well, when you mouse over a block of text, for instance, this (badly translated) one:</p>
<p><img alt="" src="http://neosmart.net/images/reviews/Google/Translate/Standard.png" /></p>
<p>becomes</p>
<p><a href="http://neosmart.net/images/reviews/Google/Translate/NewStyle.png"><img alt="" src="http://neosmart.net/images/reviews/Google/Translate/NewStyle.png" /></a></p>
<p>That mouse-over effect is pretty damn cool. Web 2.0 aside for now (and for the rest of the article!), the practical benefits of such a dynamic translation method are quite impressive. How many times have you translated a German/Dutch/French/Spanish page that had a couple of English sentences on it to English &ndash; only to find out that already-English text was mangled along the way? Just mouse-over it!</p>
<p>Automated translation isn&rsquo;t an exact science. Just as people make mistakes translating things, computers do too, and then some. Even Google hasn&rsquo;t perfected it yet, so every little thing that makes reading or accessing machine-translated content easier certainly is an improvement. And who knows, this could be but a stepping stone. Once this reaches the other languages, it might be used to do side-by-side translations, comparisons of text in several languages, and maybe even block translation so you can translate only the things that need it!</p>
<div align="right"><script type="text/javascript">//< ![CDATA[
digg_url="http://digg.com/tech_news/Google_Translate_Goes_Web_2_0";
//]]&gt;<!------>
</script><script type="text/javascript" src="http://digg.com/api/diggthis.js">
<!------>
</script></div>
]]></content:encoded>
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		<title>YouTube Today, Digg Tomorrow?</title>
		<link>http://neosmart.net/blog/2006/youtube-today-digg-tommorrow/</link>
		<comments>http://neosmart.net/blog/2006/youtube-today-digg-tommorrow/#comments</comments>
		<pubDate>Wed, 11 Oct 2006 08:12:46 +0000</pubDate>
		<dc:creator>NeoSmart Technologies</dc:creator>
				<category><![CDATA[Corporate Talk]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Mergers]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/archives/271</guid>
		<description><![CDATA[So YouTube is gone. Google &#8220;snapped it up&#8221; as everyone is calling one of Google&#8217;s biggest all-stock buy-outs to date. It wouldn&#8217;t surprise us if 2006 became known as the &#8220;Year of the Mergers&#8221; with all of the big corporate buy-outs, merges, and transfers. But as always, yesterday&#8217;s today&#8217;s news makes people ask &#8220;What next?&#8221;
If [...]]]></description>
			<content:encoded><![CDATA[<p>So YouTube is gone. Google &ldquo;<a href="http://www.news.com.au/heraldsun/story/0,21985,20560014-664,00.html">snapped it up</a>&rdquo; as everyone is calling one of Google&rsquo;s biggest all-stock buy-outs to date. It wouldn&rsquo;t surprise us if 2006 became known as the &ldquo;Year of the Mergers&rdquo; with all of the big corporate buy-outs, merges, and transfers. But as always, <strike>yesterday&rsquo;s</strike> today&rsquo;s news makes people ask &ldquo;What next?&rdquo;</p>
<p>If we had to guess, we&rsquo;d say Digg. All the tell-tale signs of Digg scrambling for the last dollar are there, and just like YouTube, it has a pattern. But in order to talk about Digg, you have to take a look at YouTube first.</p>
<p><span id="more-271"></span></p>
<p>YouTube was reaching peak visitor/member stats, with amazing activity and making a name for itself like no other. It had a bunch of &ldquo;YouTube-wannabe&rdquo; sites crop up in its aftermath, and kept on changing to keep its users happy. When the lawsuits started coming in, YouTube&rsquo;s owners started pulling out.</p>
<p>Digg.com has a very similar history going. It might not have lawsuits, but when you look at the statistics for Digg and its readership, it&rsquo;s sky-rocketing. That&rsquo;s not bad, of course. It doesn&rsquo;t in any way indicate a sell-out. But when you couple that with the simple fact that <em>Digg can&rsquo;t last</em>, you have a problem.</p>
<p><a href="http://tinyurl.com/y7h3ko"><img src="http://neosmart.net/blog/wp-content/uploads/ImageCache/tinyurl.com/ybyr4s" /></a></p>
<p><a href="http://tinyurl.com/wzgnf"><img src="http://neosmart.net/blog/wp-content/uploads/ImageCache/tinyurl.com/yfy43g" /></a></p>
<p>No, we&rsquo;re not talking about social trends nor are we talking about how boring Digg will get. That&rsquo;s none of our business. What we <em>are</em> talking about is pure, hard, science. The more users Digg has, the lesser percentage of stories make it to the homepage. </p>
<p>It&rsquo;s simple: the homepage can only fit so many stories, but people will continue to submit more and more articles. At some point, it&rsquo;s going to become ridiculously difficult to get to the homepage, and even worse, the existing moderation systems <strong>will just fail to keep up</strong> with the traffic. Algorithms aren&rsquo;t very scalable, Digg.com&rsquo;s least of all.</p>
<p>But now that you mention it, yes, Digg.com as a social innovation and as the &ldquo;highlight&rdquo; of many people&rsquo;s lives will simply stop being that one day. It&rsquo;s a betting game: the more you wait, the higher the stakes get. The only question is, how long is Kevin Rose planning on waiting? No matter how much he&rsquo;s making now off the ads, he&rsquo;ll be making more money selling out. And soon enough, the ads won&rsquo;t be enough.</p>
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		<title>Seraphim Proudleduck Revisited</title>
		<link>http://neosmart.net/blog/2006/seraphim-proudleduck-revisited/</link>
		<comments>http://neosmart.net/blog/2006/seraphim-proudleduck-revisited/#comments</comments>
		<pubDate>Fri, 07 Apr 2006 12:21:17 +0000</pubDate>
		<dc:creator>NeoSmart Technologies</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/?p=133</guid>
		<description><![CDATA[It has been a year and four months since the conclusion of the famed &#8220;seraphim proudleduck&#8221; SEO competition for Google&#8230;. And you would be surprised to see the outcome.
Either the Google engine has become better and found new back-links to sites that didn&#8217;t win, or this competition never ended but no one knew.
Either way, an [...]]]></description>
			<content:encoded><![CDATA[<p>It has been a year and four months since the conclusion of the famed &#8220;seraphim proudleduck&#8221; SEO competition for Google&#8230;. And you would be surprised to see the outcome.</p>
<p>Either the Google engine has become better and found new back-links to sites that didn&#8217;t win, or this competition never ended but no one knew.</p>
<p>Either way, an examination of the results brings quite an interesting (to put it mildly) look at the Google search algorithms. Much of what we discovered is quite shocking.</p>
<p>First, here is the link to the <a href="http://www.google.com/search?&amp;q=Seraphim+Proudleduck">Google search results</a> for &#8220;seraphim proudleduck.&#8221;</p>
<p><span id="more-133"></span>I say &#8220;interesting&#8221; for several different reasons.</p>
<ol>
<li>The current first place on the search results page is presidentielle-2007.net; with <a href="http://www.presidentielle-2007.net/seraphim-proudleduck/">this page</a> being the first result on the Google search for &#8220;seraphim proudleduck.&#8221; Now, click that link and notice that <em>it never won!</em> Apparently it only made the 8th position on the Google page, and the author(s) of that site seem quite disappointed at that too.</li>
<li>The second and third results are very shocking: the second is an advanced form of domain spam parking pages, and the third is an undeniable case of domain spam, recognizable by all the symptoms, and <em>neither</em> have anything to do with our good friend Mr. Seraphim Proudleduck. The latter has that in the domain name, a common domain spam trick. We obviously won&#8217;t link to the pages in question, because we cannot stand spam of any sort.</li>
<li>The fourth entry is a tricky one&#8230; Again it looks as if that page did not win, and indeed seems to have taken the loss quite hard too. If you follow the link to fourth entry from Google, you&#8217;ll get a modified page telling you &#8220;The search engine you are using is outdated&#8221; and links to search.yahoo.com instead&#8230; BTW, if you are wondering why that page is in French, read the last paragraph, the translation of which appears here:<br />
<blockquote><p>The contest seraphim proudleduck being organized by <em>English</em> (indigenous tribe of the island mentioned above), I prefer to gain this contest with a page in French, so that all take finally conscience of the current geopolitics of referencing: <strong>French SEO Rulez! -))</strong> [sic]</p></blockquote>
<p>Quite galling I would say&#8230;. The Frenchies win this round&#8230; What do you think O indigenous tribal peoples of England? </li>
<li>The remaining 5 entries are legitimate entrants in the seraphim proudleduck competition.</li>
</ol>
<p>What makes these results interesting?</p>
<p>Well, for starters what really irks us off is the spam. It explains quite a lot, such as why Google (along with many others) came up with the &#8220;rel no-follow&#8221; tags that ruined Google for the blogosphere. It shows that Google with all it&#8217;s marketing prowess and ubercoding talents cannot seem to devise an algorithim that will compare entries with the layouts of known &#8220;pure spam&#8221; repositories, such as that in the third link on the results page. It also shows how Google&#8217;s original &#8220;point of brilliance,&#8221; i.e. it&#8217;s usage of backlinks alone (more or less) to organize and prioritize results is not all what it is cut out to be.</p>
<p>Even more interesting is just how far down the &#8220;backrub&#8221; effect goes. Apparently, the various sites that linked the now-winning page were more or less no namers, and we can deduce that a pyramid effect is in play. The more backlinks that a site that backlinks to you has backlinks that are thoroughly backlinked by sites that are &hellip; the more likely you have a chance of making the first page of Google results.</p>
<p>Well, that&#8217;s all for now, in just in case something happens to the results on that Google page, here is a screenshot for backup <img src='http://neosmart.net/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><img alt="image" src="http://neosmart.net/blog/wp-content/uploads/ImageCache/img99.imageshack.us/img99/1249/seraphimproudleduck7zh.th.png" /></p>
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		<title>Google vs. MSN: What to Expect..</title>
		<link>http://neosmart.net/blog/2005/google-vs-msn-what-to-expect/</link>
		<comments>http://neosmart.net/blog/2005/google-vs-msn-what-to-expect/#comments</comments>
		<pubDate>Sun, 25 Dec 2005 17:07:27 +0000</pubDate>
		<dc:creator>NeoSmart Technologies</dc:creator>
				<category><![CDATA[Corporate Talk]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[MSN]]></category>

		<guid isPermaLink="false">http://neosmart.net/blog/archives/51</guid>
		<description><![CDATA[Everyone has heard about the raging war between MSN and Google, and everyone is fighting to get their opinion about which is better in.. What most do not realize is that MSN and Google both (yes, Google too!) have their shortcomings.. 
At the moment neither is the &#8220;ultimate search engine&#8221; that their makers would like [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone has heard about the raging war between MSN and Google, and everyone is fighting to get their opinion about which is better in.. What most do not realize is that MSN and Google <strong>both</strong> (yes, Google too!) have their shortcomings.. </p>
<p>At the moment neither is the &#8220;ultimate search engine&#8221; that their makers would like for them to be, though that does not stop them from advertising them as being so&#8230; What follows is a brief and accurate guide/overview of how to use them <strong>both</strong> to your benefit, where each excels, and where they fall short.. There is no rambling introduction, no circumventing points, and no conclusion. Just plain hard facts. </p>
<p>MSN Search&#8217;s No. 1 listing is usually the one you want; so if you are looking for a website or a company or a product, use MSN. But if you are shopping for info, browsing the web, etc. you need Google&#8230;. Because Google&#8217;s results are sorted by &#8220;Backlinks&#8221; its relevance level for each site comes up based on the number of links that other people linked to this site with this keyword.. </p>
<p>For example, there are 98 sites linking to your site in an &lt; a &gt; tag with text &#8220;Joe&#8217;s Blog,&#8221; but your site is called &#8220;Smith&#8217;s Blog&#8221; and has nothing to do with Joe&#8230; Google does not care, you will be number 1 on their search rankings (obviously provided that no one has more backlinks than yourself). Google does NOT read meta data (except for frequency, language, content, and robots definitions), it ignores keywords and description tags. </p>
<p>By contrast, MSN Search reads Keywords and Description tags and sorts sites by relevancy based on cached content only. MSN Search is excellent (read: unbeatable) for new sites, ergo good for the fast paced online world of day-and-night technologies; while Google boasts its (excellent and very large) database of more-or-less popular and dependable links&#8230; </p>
<p>In the end Google has less spam, MSN has more. Google has more content, MSN has less. MSN updates its cache faster, MSN gives newbies and their sites a bigger, more fair chance, while Google is a researchers best friend. <img src='http://neosmart.net/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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