Yesterday’s news: Apple [[AAPL]] takes developers off of OS X 10.5 “Leopard” to hurry up and meet iPhone deadlines.
Today’s news: Why they did it.
This decision was not about (not) missing deadlines for contracts with Cingular, not allocating enough resources to iPhone in the first place, or otherwise neglecting to do the right stuff at the managerial level – iPhone was delayed, yet Apple chose to trade in an iPhone delay for a 4-month postponement of OS X Leopard. Why would they do that? Is iPhone really a bigger deal than OS X 10.5? Does Apple care more about the iPhone than Leopard?
Apple is notoriously quiet about the future of their products – especially their operating system, OS X. While Leopard is but a bump to the minor version of Mac OS 10, it’s supposed to be a big deal. It’s certainly hyped-up for a lot longer than the actual iPhone – both in and out of Apple. So why this “sudden” shift in priorities? The answer is rather clear, and even self-explanatory.