Move over Google, there’s a new search engine in town! What’s that? SearchMash is Google? Never mind then, scratch that…
It doesn’t make a difference really, stop going to Google.com because that’s not the place to get answers nowadays. SearchMash is, both literally and figuratively speaking, the new Google.
It’s quite a challenge really: how does the Number 1 search engine on the web rewrite its search algorithm and test its effectiveness without hurting its current results and user-experience during the testing process? Sergey Brin and Larry Page seem to have figured it out: create a new search engine, and do your testing there!
SearchMash.com is the evolution of Google, [[GOOG]] and should things go right, what Google will (soon enough) become. It tests a range of new features and methods of bringing information to the users’ fingertips in more ways than immediately obvious to the eyes.