How much would you pay for people to know you’re really you? That the updates coming in every 2 minutes on that twitter page come from yours truly and not someone else… someone else pretending to be you?
If you’re like most people, the answer is not much. But there are people out there that really care, and with good reason. If you’re the FBI, Oprah Winfrey, or one of the million other celebrities currently on Twitter, you probably don’t want someone out there passing themselves off as yourself while posting fake updates to an account literally millions are watching.
Some people to whom money is not an issue already pay thousands of dollars for meaningless SSL certificates – something tucked away in the corner of your browser window that no one pays much attention to. But imagine if Twitter were to start offering “verified accounts” that have been authenticated as belonging to a particular person or institute… how many of these celebrity accounts would suddenly turn into cash cows for Twitter?
Whenever someone at Yahoo!