If you’re a blogger or a small-site webmaster, get ready to boycott Google’s new Pay-Per-Action program. Why? Because you’ll never get as much money as you do right now with AdSense & Co.
Google calls Pay-Per-Action the “complement to AdWords,” but in reality, Pay-Per-Action is an AdWords/AdSense replacement. Look at it from Google’s point of view: Google claims it loses over a billion dollar’s in revenue from click-fraud with AdSense. If Google thinks it’s losing that much money due to click-fraud, and Google sincerely believes that with Pay-Per-Action that loss will no longer exist, they’d be stupid not to switch over.. Unless of course, bloggers refuse to use their new PPA service.