Verified Accounts: Twitter’s Next Attempt at Making Money?

How much would you pay for people to know you’re really you? That the updates coming in every 2 minutes on that twitter page come from yours truly and not someone else… someone else pretending to be you?

If you’re like most people, the answer is not much. But there are people out there that really care, and with good reason. If you’re the FBI, Oprah Winfrey, or one of the million other celebrities currently on Twitter, you probably don’t want someone out there passing themselves off as yourself while posting fake updates to an account literally millions are watching.

Some people to whom money is not an issue already pay thousands of dollars for meaningless SSL certificates – something tucked away in the corner of your browser window that no one pays much attention to. But imagine if Twitter were to start offering “verified accounts” that have been authenticated as belonging to a particular person or institute… how many of these celebrity accounts would suddenly turn into cash cows for Twitter?

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The Real Reason Twitter Will Fail

Twitter is all the hype right now, you don’t need us to tell you that. For some odd reason, something as simple and basic as a one-liner blog site has captured the minds of the online world. For two minutes, put aside whatever feelings you may have on the matter. Good or bad, just set them aside for a couple of minutes and look at it from a different point of view.

Let’s take the best-case scenario here. Twitter continues to increase in popularity, and can handle any and all problems that come up with their system. Let’s assume Twitter keeps on booming. What happens next?

As with all other social networks, the goal of Twitter is connections. NeoSmart Technologies connects ideas, Twitter connects people. Now there are a billion people on Twitter: they check out each other’s profiles, and get to one-another. What then? They head off to each person’s blog, Facebook, or even MySpace to get in touch: leave one another messages, check out their friends, share ideas, photos, and videos.

At the end of the day, people are going to be leaving Twitter to go to their friends’ blogs and sites, and hooking up with them there. The point is, Twitter isn’t filling the void. It fills up a small portion of it, but not enough to satisfy. If at the end of the day, people are going to leave it for other sites, they’ll stop going back.

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