Twitter is all the hype right now, you don’t need us to tell you that. For some odd reason, something as simple and basic as a one-liner blog site has captured the minds of the online world. For two minutes, put aside whatever feelings you may have on the matter. Good or bad, just set them aside for a couple of minutes and look at it from a different point of view.
Let’s take the best-case scenario here. Twitter continues to increase in popularity, and can handle any and all problems that come up with their system. Let’s assume Twitter keeps on booming. What happens next?
As with all other social networks, the goal of Twitter is connections. NeoSmart Technologies connects ideas, Twitter connects people. Now there are a billion people on Twitter: they check out each other’s profiles, and get to one-another. What then? They head off to each person’s blog, Facebook, or even MySpace to get in touch: leave one another messages, check out their friends, share ideas, photos, and videos.
At the end of the day, people are going to be leaving Twitter to go to their friends’ blogs and sites, and hooking up with them there. The point is, Twitter isn’t filling the void. It fills up a small portion of it, but not enough to satisfy. If at the end of the day, people are going to leave it for other sites, they’ll stop going back.
At the end of the day, you have a site that fulfills a complete social circle, and a site that doesn’t. While Twitter may provide a better experience for one-line bloggers, that doesn’t compare too well to a site that does decently well on all fields of social networking. That doesn’t mean Twitter won’t succeed though – only that it’s not going to be the be-all, end-all solution to solution networking.
Twitter is a slightly ingenious social networking startup. By making connections and being advertised by the right people, Twitter has made a jump too soon and too big. Social networks are supposed to go slow – building up momentum and structure all the while. Twitter has the momentum, but as far as structure goes, we don’t really feel that a one-line blog is enough.
So Twitter’s great. But it’s not that great, and anything that goes up too fast must go down. It’s something simple, but more importantly, it’s nothing unique. It’s something that any social network can do, as Facebook has for quite a long time now with the “My Status” feature. So long as Twitter is just a one-line thing, RSS Feeds and real social networks will prevail.