On the growing, intentional uselessness of Google search results

New Google LogoAs most people are aware, Google search results are constantly changing and evolving. In the past couple of years, there has been a conscious and very deliberate shift – and not just by Google – to go from showing you what you want to see to showing you what they want you to see. Be it social network integrations (Google+, Facebook connections, twitter feeds, etc), local results, results based off of previous queries (at least this one is in an attempt to show you “relevant” information), and more. This is all old news and has been hashed to death (and to no avail).

But in the past week or so, I’ve personally picked up on a rather annoying and dramatic uptick in incidences of Google’s penchant for – much like a three year old – understanding perfectly-well what it is that you want and pointedly doing anything but that.

I am speaking of course about the dreaded “Missing: important_search_term that seems to pop up in just about every search result, with an uncanny ability of picking the most relevant keywords and conveniently “forgetting” to include them in your search. Initially, this search feature was reserved for only the most esoteric of search queries that typically turn up only a handful of results (under a few pages total) with all search terms included. In an attempt to be helpful, Google would include additional search results with some keywords removed, so as to remove the burden of extra constraints and widen the search parameters somewhat. Now? It seems like Google’s either come down with a rather bad case of human-robot transmitted alzheimer’s or else we’ve reached an all-new high when it comes to dumbing down the web (newspeak, anyone?).

Let’s take a simple example: a two-word search query. You’d assume that a two-word search query means a very high probability that each and every word1 means something, as anyone – let alone a company whose entire raison d’être depends on natural language processing – could easily tell you.

Out of complete curiosity and having not used it out of a preference for Transmission, I decided to launch Deluge.app, a once-popular torrent client, and see how it fares. Dismayed to find that all these years later, it still doesn’t support “retina” DPIs2 and set out to see if anyone cared or if this software was really as dead-in-the-water as it seemed:

Screen Shot 2016-02-22 at 4.00.37 PM

The first three results entirely omitted what is arguably the most-important of my two – only two! – keywords (and that’s only a call I would make if someone were to put a gun to my head and demand that I pick which of these virtually-equally relevant keywords was more important). The first result that Google bothered to actually look up with both keywords is exactly what we are looking for – but it was banished to fourth place thanks to Google’s overly-“intelligent” algorithm!3

Screen Shot 2016-02-22 at 4.01.34 PM

What does Google have to say on the matter?

If you use a long query, Google might ignore some of your keywords. Maybe there aren’t many results that match all your keywords or maybe some of them are redundant.

Yeah. Right. Google did this because there weren’t enough results in a search with both the keywords and it felt bad about coming back empty-handed? Let’s check: 238,000 results with both keywords included – definitely not the case. And an overlap between “deluge” and “retina”? I think not.

Unfortunately, this slippery slope of trying overly-hard to “interpret” what the user was “actually” looking for when 99% of us have already learned how to clarify that for the sake of search is only making Google’s results more-and-more useless.

Before anyone pipes up and comments about Google’s “literal search terms” option – been there, done that. I use Google because it’s smart enough to include words like “help” or “assistance” when you search “aid” or “disk” when you search “drive” or “disc” – without them, we might as well go back to the days before full-text search and when the furthest NLP research had reached was dreams of HAL 9000.

Alas, it’s 2016 and there’s still no serious competitor to Google. And I don’t mean a competitor to Google, a competitor to Google circa 2010 or even 2006 would instantly become my go-to engine. But unfortunately we have only a handful of startups re-using results harvested from the same APIs everyone but Google uses (Bing’s and sometimes Yandex’s). Maybe Wikimedia’s new search engine will be the first, but with the way search engines have gone in the past, likely not.


  1. Ideally, even punctuation – something that the world has been begging Google to offer an ability to include in the search terms since forever *cough* C++ *cough* C# *cough*, but let’s focus on features they actually offered and have since taken away for now. 

  2. Though as with most other GTK (or Qt) ports to OS X, I shouldn’t be surprised by the shoddy cross-platform GUI support. 

  3. OK, confession time: the article linked to in the fourth result – the one that says “no retina support […] Deluge” actually talks about another app’s lack of retina support on OS X, but just go with it! 

102 thoughts on “On the growing, intentional uselessness of Google search results

  1. This was an interesting read – the comments, mostly. I have discovered I can’t get sane results from Google Search anymore – it s been getting worse for years, and now its just silly. I recall reading about folks could find themselves in “filter bubbles”, and only be served data that would provoke “reach for the credit card” response. Sure, I know – if we use the internet at all – we are just lab rats. But it used to sort of work. In the early days, it was just magical. Now, the whole experience has become really rather awful. I find it difficult to get honest uncensored, unfiltered information anymore. I found this 2016 note, by entering “Why has google become so awful” and of course, I entered this query into Duckduckgo, which I have had to use for years now, after any google-search, to check filtering intensity.
    It’s just gotten really awful. We are software developers (among other things), and we watched as Google removed all of our free apps on their “Playstore” – for various bogus reasons – one by one. Of course – the Google-matrix wants only paid-apps so they make money – but our stuff were cool computer language interpreters.
    The Google-Apple-Amazon-Facebook thing exists to make money. Fine. We all like to make a bit of money. But the current economic model is configured to exclude and just vapourize any agency that is not a revenue generator for this ologopoly.
    It is sad. The entire Android O/S was supposed to be an open-source alternative to the Apple nightmare – but once it got up and running – Google just nuked the small guys.
    And what is curious and quite comical, the nasty tricky stuff even shows up now in their search-engine results. One of the commenters indicated that everything now is a trick or a vectored-scam (you wanted this, they sold you that, and at a higher price than was promised, etc). Sure, we can expect to need caveat emptor when using the credit-card – but do we have to get misled and offered obfuscated disinfo even when doing web-searches?
    And the answer is ( by Google), seems to be: “Fuck, yeah! You losers stuck using your keyboards and screens are how we suck in the bucks! We have big houses in the Californistan sunshine. You sit in the darkness, playing stupid fingertwitch games. The order of things is that you send us money, and we feed you neural stimulus. Don’t like that? Well, too bad. Go do something else. While I go for a drive in my new $100,000 Tesla! Ha ha ha ha…” And so on.
    The internet has just simply become really awful, like most other late stage things. I thought it might be different – but nothing really changes.
    But I really do worry about libraries dumping ( or even just not maintaining) their hard-copy source documents. The world is seriously in danger of becoming pathologically stupid and crazy-easy to manipulate and mislead.

    Want to try some search examples, and see how butchered search results have become? We believe there is a high probability Covid-19 was the direct result of Gain-of-Function research work being done at both the Wuhan virology lab, and at a US lab. There is “tons” of evidence that exists that supports this conclusion, and much of it has been released on the internet. Much is even in peer-reviewed academic journals, in articles written by folks with Phd’s. It’s not “conspiracy theory” nonsense – it’s almost certainly what actually happened.
    Try and find it.
    🙂

  2. Google gets the last laugh – somehow leading me to this banal verbosity. Take that, me!

Leave a Reply

Your email address will not be published. Required fields are marked *